If you have launched a new website or product and want to famous your brand within a month then it not easy to do it. Many times people think that’s this one easier to do it, it’s easier but you have to do lot of work and always update with new updates on related to your product or whats going on internet and what type of things people like it.
Most of people not familiar about this strategy how to build brand awareness for new website they have lot of confusion and spend lot of money and times during launching websites.
Getting brand name on internet world look like great achievement, if you are a normal person and want to famous in your area then you have to do work like which never done before. So people automatically know you and follow your trend and want to know about you. sometimes we also want that our new brand search engine create keywords for my brands. There is no tricky way to get famous your brand online with few step. Getting outcome for online brand in front of search engine there are several steps which you should follow the tips.
If once your brand famous in your markets area, you can get hike in conversion with your brand name, but first step is so challenging during brand awareness or anythings which you start first time in your life. Many times you afford very good to make your brand famous but still stuck.
Basic steps for brand awareness for new websites
- Social Media
One of most engaging platform for internet users. Social Media getting broad and bigger day by day in any circumstance. Most of people know about what happen in markets or what types of products people want.
If you are launching new products in market either website social media is great platform for you to recognize in front of public and in market place. Create your presence on online and offline through social channel by different platforms like Facebook, Twitter, Google+, Instagram, StumbleUpon, Pinterest and Reddit.
These are the most prominent social media channel which people follow mostly. If you miss this step during your brand awareness then consumers stuck to know about your brand name.
Second things LinkedIn one of most engaging platform for entrepreneurs and startups here you can share your products and also update your company profile when any users visit your profile then they know able to what your websites deal with.
If you not able to touch customers through organic media then you can opt for paid advertisement, Here you can run your campaign on different social channel with different costs. Facebook, Pinterest and Reddit give you a great explore on world wide for your brand awareness.
Tips for Social Media Marketing
- Create Engaging Profile
- Always reply to consumer if they ask to you somethings.
- Create weekly reports for you social channel
- Don’t post too much contents or products on social media because sometimes it’s annoying for users.
- Keep watching your competitors
- If you have don’t time for post products on social media you can use tools but be alert.
- Try to run contests and surveys on your social media channel
- Use short URL for tracking purpose
Another way to recognize yourself by this program, Here you can add certain amounts for referral your website or products. If any user land to your website or products they mostly look for referral program which gives users to credits and benefits.
The users who referral your products then know your brand name as well as they again try to refer another friends to get money. You can also launch this program on your social media platform. This programs gives you a lot of users by sign ups and delivering traffic as well.
Most amazing and excellent for new websites, If you love writing with amazing words which can attract users then this one give you great credibility. Here you can contact websites who want guest blogging, you have just read their condition and content what they want.
If your content would published, you get another advantage for your website new audiences and as well as traffic. Some times most of Guest blogger want sponsor post you can go for it but not regularly.
Tips for Guest posting
- Always create fresh content
- Include About Author because most of blogger give follow links on about author
- Avoid Keywords Stuffing
- Check Alexa Rank before contact him/her of website owner
Online discussions are most prominent place to introduce yourself by answering any question which is related to your content. Here you can gives advice and tips to user for betterment, If you give a great gesture on question most of people follow you and visit your profile.
Be updated your profile when you sign up with new account. Before sign up read the their term and conditions. Most of discussion forum count as spam so before sign up check their spam rating, So keep best answering on discussion forum don’t be spammy.
Infographics one best way to represent your business or content in form of infographics. You can create to display data, visual data and coming trends which is most popular in form of graphics representation.
This will also lead you to know about brand, when you create Infographics put a logo sign at the bottom of your infographics that people know who create this one and sometimes they also gives a reference source.
This is one type of directory listing where most of business and websites listed here with appropriate details. Some times if people search own websites on business listing directly, then some related results appears under the bottom. Business listing also give you great advantage on for creating reputation.
If you have launched E- Commerce websites this one very important for you. Launching new products websites it’s a big deal to attract customers, so this is the process where you can land customers on you websites and know about your brand. Here you can give best and chip offers to your customers on branded products. If your websites not belongs to E-Commerce and related to magazines or articles websites then you have give best offers to your readers.
Another most famous brand awareness strategy
- E-Mail Marketing
E – Mail marketing gives you to approach to reach the customers door, If he/she interested then door open otherwise they don’t. Mail marketing gives your great chance to introduce your brand in front of users. This Strategy gives you chance to increase profit in ROI ( Return On Investment ).
Few Tips for E-Mail Marketing
- Firstly Create User Friendly templates
- Select short subject ( title) which attract users
- Create weekly plan about Mail how it work and what types of mail get click
- Create sheets for different age, gender and city this make you easier to send mail
- Don’t send bulk of mail on same Mail Id, this result to report as Spam by customer
- Send mail on peak time when users mostly active on their mail
This is paid services which run by most of search engines. This is one of most brilliant strategy to getting up your brand know on search engines. Here you can select bid according to bid your campaign shown on search results.
Types of PPC campaign
- Search Network with Display select
This is mostly used during creating campaign. Your ads appears on search network and website partners which related to your ads.
- Search Network only
Your ads appears only on search network only and their partners.
- Display Network only
This ads appears on websites where your content and websites content match. For More Details visit support.google.com
- Sponsor Listing
This deal with you and another owner websites who post or list your website details on his/her websites. Here you can list your products, banners and contents on different websites with paid. So try to give title which include like best deals product, hot deals, give proper links where you want to customers land.
If you sponsor for your brand awareness then keep in mind that website where you listing your products should be higher traffic rate because most of traffic means users friendly and most engaging websites. Before listing read their terms and conditions.
- Publish a PR (Press Release)
Make sure when you publishing your PR related to your business try to publish in near by city that can make your local business more finder by customers. Give full details of your company that people able to find your company. Also publish your PR on NEWS channel and E – Paper that people know about your brand.
- Affiliate Marketing
This is a backbone of paid marketing here you have just place your banner or text on different websites that gives you conversions, they also charges some percentage of amount depends on the how many sale get converted. If you are doing this then create UTM code URL ( here you can track from which website traffic coming or not, which contain ID of your merchant websites like source, medium and campaign )
how affiliate marketing works : suppose you want to sell jewelry online then you have to find websites which related to your niche if any user click on this link and landed on your page the there is a code generated on your analytics data from where user came. If users buy products then website owner will be paid certain percentage of amount for that sale.
Tips for Affliate Marketing
- Banner should be creative that users click on banner and buy
- Give promo code on that banner for user friendly
- Give proper link which related to banner
- List various products with various price list
- Always create No follow links when you giving link for affiliate marketing
- Choose right affiliate merchants.
Another Top ten tips for brand awareness for new website
1. Pay attention on your reports
2. Run A/B test for your websites
3.Create ROI reports
4. Keep eye on your competitors
5. Create mobile version ads because most of users active on mobile.
6. Focus on top keywords which related to your niche
7. Use Long Tail Keywords
8. Make your websites SEO friendly
9. Always active on Social media channel
10. Be localize because most of search engines showing local based search engine.