Top 10 E-Commerce Trends in 2024
The internet is an effective way to market all types of products and services. It’s not surprising that you can now shop or promote your business online. That’s not all, though! Advances in web design, delivery systems, and payment options ease the process, and the e-commerce world keeps expanding. Nonetheless, if you’re in the e-commerce business, you should keep up with the changing trends.
What’s E-commerce, and how does it work?
E-commerce SEO, and it’s all about selling items online. With the advent of smartphones and other tech devices, most people now shop online. There are various online stores where you can get your favorite products. These include; food items, clothing, jewelry, toys, computers, and more.
Like a physical supermarket or retailer shop, E-commerce involves the same outlets that sell products online. With E-commerce, you order directly from the seller and buy products from different parts of the globe. Moreover, you pay using various cashless methods like credit cards and PayPal, making it easier to trade worldwide.
Check out the E-commerce trends for 2022:
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Personalization
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A more prominent role of social media in E-Commerce
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More chatbots!
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E-commerce trends get greener!
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A rising role of AI & AR in E-commerce
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Increase in subscription E-commerce
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More mobile shoppers
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Group marketing
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Brand collaborations & Partnerships
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Live shopping
Customer expectations for personalization keep on increasing in 2021, and personalization will soon become an E-commerce standard. The process should meet client needs and not turn off visitors with poor recommendations. Besides, customers are highly likely to spend more when they get a personalized shopping experience.
Undoubtedly, social media has transformed E-commerce in numerous ways. Brands need to look into this for another perspective in 2022. If you want to grow your business, you should understand the role of social media in marketing.
More and more people are spending time on social media, which is the best platform to connect with potential clients. For example, the number of social media users in Thailand increased by 3 million between 2021 and January 2022. Still, over 80% of clients reportedly use social media to search for products and connect with sellers. It’s then evident that E-commerce can’t do without social media in 2022 and beyond.
Most clients consider chatbots as the first option for inquiries when shopping. They have transformed customer experience and will continue to get better. Most companies use chatbots to offer better services and enhance the customer shopping experience, and we expect to see more integration of chatbots into businesses.
Why use chatbots? With chatbots in your business, you offer personalized yet faster services. They also benefit e-commerce businesses through search engine rankings.
With calls by most governments to conserve the environment, promoting environmentally friendly products is almost a must. For instance, in August 2021, Thailand stepped up a new policy to promote environmentally friendly products and services. The number of green certification schemes is also on the rise.
If you’re in the manufacturing business, start thinking of ways to produce environmentally friendly products, and use this as a selling point. Who knows? This may benefit your company immensely in the future.
Nowadays, businesses are embracing various AI tools that help in responding to client queries promptly. According to Business Wire, retailer spending will hit about $7.3 billion in 2022 from $2 billion in 2018. We expect AI to take a more central place in E-commerce, with more companies embracing AI to improve customer services to provide more personalized experiences.
On the other hand, Augmented Reality is also worth a mention. The primary concern for online shoppers is the inability to see products or try them out. Ad this makes AR critical. The technology allows shoppers to visualize products better, thus bridging the gap between online and brick-and-mortar stores. Most online shops are now using AR technology to offer an exceptional shopper experience, and we expect this to go a notch higher.
Subscription E-commerce has grown exponentially in the past few years. It’s now a popular way of shopping online and a trend worth mentioning. What’s subscription E-commerce all about? This is a process whereby customers make repeat purchases online. However, to benefit from such subscriptions, you should offer quality services and exceptional customer services.
Nowadays, almost everyone owns a phone thanks to technology. More and more clients now shop online using their mobile devices. Moreover, most businesses are now optimizing their websites to cater to the needs of mobile shoppers. For example, mobile phone shopping is fast becoming the in-thing in Thailand’s E-commerce marketplace. About 50% of online purchases are done via mobile devices. Quite a large number!
Nowadays, most marketers use certain Facebook groups to share ideas and discuss specific topics. These are an excellent way of reaching target audiences for certain products and services. Again, group members are likely to be interested in the group topic, making it easier to sell.
What’s more? Niche groups allow for more transparent communications between brands and consumers, making it easier to build trust with potential clients. Group marketing continues to be a potent marketing tool in 2022 and beyond, as groups create an important communication touch-point for E-commerce businesses.
Brand collaborations enable brands to reach a wider audience and benefit from each other. For example, the partnership between Citibank x Grab and Alienware x Carnival in Thailand in 2019 was a way of cross-promoting products and services between the two brands. We expect to see more of these, particularly if companies complement each other.
Using social media platforms is a great way to market products to a limited timeline. However, there’s fear of missing out among customers, and tuning to learn about offers is an excellent promotion strategy. Live shopping allows for real-time feedback, reviews, and product recommendations.
It’s a crucial aspect of marketing; it encourages information sharing and inquiries. Live shopping is prevalent in China, and you can participate in TaBao Live. In Thailand, we expect live shopping through leading marketplaces such as Lazada and Shopee.
In summary
We experience various technological advancements each day, and we expect E-commerce trends to keep changing in 2022 and years to come. If you’re a business owner, adopt such trends at Vault Mark E-Commerce SEO to improve the customer experience in your company. By doing so, you’ll attract more clients and enjoy higher conversions and profits.
