Mobile App Monetization Platforms for Publishers
The mobile industry has seen witnessed massive growth over the past two years. The pandemic proved to be a massive purge in the business landscape on a truly global scale. The thrivers were only those who managed to adapt to the brave new world and pivot their business models towards online monetization of goods and services. Where mobile apps already existed, the pandemic acted no less than fuel to the fire. As people were restricted to their homes, technology and the digital space was the only medium for them to find leisure, connect and avail themselves of services.
A modern app is the foundation of a prosperous business, particularly in the scaling-up journey. The lockdown amplified the need and demand for mobile apps and games and the app market is booming with several hundred million new apps projected to be developed in the coming years. App monetization platforms are demanding day by day due to mobile users are increasing on the basis of the products and mobile apps selling.
The mobile gaming industry significantly grew during this time and so did the usage of mobile games. People were actively seen spending more and more time playing mobile games, this is when multiplayer games earned much more through the app monetization platforms. Besides, food delivery apps saw a huge influx in installs during the pandemic. Seems like everyone was trying to find good food options while just hanging on their couch so many others competitors are doing the same and try to monetize their app through these app monetization programs
This was just partially the background of how the usage of mobile apps became pretty normal for the world. With the growing popularity and usage of mobile apps, developers from around the globe started investing their time in app development. With the growth in the number of mobile apps, publishers started looking for ways to monetize. Soon, the world was introduced to mobile app monetization platforms and strategies. Tech giants and companies developed the best mobile app monetization platforms to leverage in-app revenue for app developers and publishers. Not familiar with app monetization? Here is what you need to know.
What is Mobile App Monetization?
Mobile app monetization is all about using certain strategies and tactics to enable business within a mobile app. Today, multiple mobile app monetization strategies exist and are being actively used all over the globe. These include:
- Paid Apps
- In-App Advertising
- In-App Purchase
- Subscriptions
- Hybrid Monetization
In-App Advertising, however, stands out as the top mobile app monetization strategy which publishers are widely used to date. To make things work, app publishers only need to pick the best performing ad formats that drive out greater revenues. The only trick is to pick non-intrusive ad formats with just the right placement for monetization. Besides, planning monetization is highly easy especially in the case of in-app advertising. App developers just need to find the best mobile app monetization platform and integrate their SDK into the app.
How do Mobile App Monetization Platforms work?
The mobile app monetization platforms enable in-app advertising into mobile apps to monetize them. In most cases, such platforms offer mediation or in-app bidding. If not, these simply serve ads as an Ad Network, fetching the right ads and serving them as soon as an ad call is generated.
Once that monetization is planned well, an app publisher now needs to integrate the SDK of the best performing mobile app monetization platform. As soon as the integration is done and ad placeholders are set up as the build, ads start showing up. These ads allow app publishers to earn per impression. This means the more active users equals more impressions meaning more revenue. Here is the list of top mobile app monetization platforms.
Top App Monetization Platforms
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AdMob
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IronSource
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AppLovin
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AppBrain
- Earn good money and user friendly
- Easy to install and integration
- High ads performing with leading network
- Quick payout
- Money will transfer via PayPal or wire transfer
- Get 25% bonus, if you are promoting their apps.
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ConsoliAds
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Chartboost
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Unity Ads
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Yandex Monetize Platform
Founded in 2012, AdMob enables powerful mobile app monetization with in-app advertising. To date, AdMob serves 200 billion ad requests per month globally. The platform thrives on performance and provides intelligent analytics for app publishers to enjoy. AdMob offers mediation by connecting mobile apps to the best mobile ad networks for publishers.
The monetization platform allows publishers to customize the number of ad impressions to control revenue at ease. AdMob successfully monetizes mobile apps available on App Store and Google Play. The power of Google Analytics adds up to make AdMob one of the best mobile app monetization platforms.
IronSource is a multi-platform supporting mobile app monetization platform. Serving 1 billion daily impressions, ironSource enables monetization for iOS, Android, Unity and more. The platform successfully opens access to premium gold ad inventory which means greater eCPMs each time. The ironSource mediation successfully aligns ad serving from only the best ad networks in the world.
Furthermore, the impactful ad formats alongside advanced reporting and analytics make ironSource stand out among the rest. ironSource also offers a creative production tool for artistic performance and swift monetization.
AppLovin thrives as an advanced monetization solution for mobile app publishers. Known for providing a great user experience, AppLovin recently acquired MoPub. The platform unlocks great earning potential for mobile app publishers by offering flexible monetization solutions. AppLovin enables mediation to maximise revenue per impression, growing in-app revenues at most.
If you have a android app where you have good users engagement then appbrain is one of most app monetization platforms where you can monetize your app with user friendly app that are providing Interstitial and banner ads on your app. There ads are also good user experience with great effective. If you want to add this app platform then you have to add only few development work and your app will start monetizing. Through this app you can install their SDK within 30 mins which is easy to install. Appbrain also have high eCPM where you can earn more money as compared to the other monetize platform.
Features
ConsoliAds connects mobile apps to the best mobile ad networks for publishers with its auto-mediation. The platform efficiently mediates all ad formats to maximise in-app revenues. To enable mobile app monetization, app publishers are only required to integrate the lightweight SDK of ConsoliAds.
To increase in-app revenues at most, the platform offers show rate optimization alongside granular analytics. ConsoliAds provides complete control of the live and testing environment with a highly easy to use interface. This mobile app monetization platform supports App Store, Google Play, Amazon, Galaxy Store and Huawei AppGallery apps conveniently. Furthermore, ConsoliAds active customer support assists app publishers with expert knowledge around the clock to monetize seamlessly.
Chartboost offers a simple interface and ensures ease of use. The platform connects mobile apps with premium demand sources to maximise ad revenue. Chartboost monetizes with real-time bidding and allows you to access revenue data with transparency. The ease in control of the dashboard adds much value to Chartboost’s performance.
Unity Ads celebrates with the largest gaming community in the world. The platform ensures greater revenue with higher player engagement. Unity Ads is known for monetizing mobile games with highly interactive video ads that bring in better eCPMs. Moreover, with powerful analytics and data transparency, Unity Ads allow app publishers to monetize better. The platform also provides advanced safe and stable tools to enhance mobile game performance at most.
Yandex Ads is a one-stop shop for monetization. It generates revenue from across all advertising networks and distributes it monthly, which could be very useful for individual networks. It allows you to set up a single account with access to all advertising networks and analytics, eliminating the need to sign up elsewhere or manage contracts. Every major advertising type is supported, including interstitial advertisements, rewarded videos, native ads, and banners.
The mobile app industry has been bringing multiple digital innovations to the front. Mobile app monetization is surely one of these and is certainly evolving with the passing of time. However, to make things work for your app, you will need to choose just the right mobile ad monetization platform to integrate with. Surely this list will help you find the right one!
