SEO Essentials in Toronto: Google Page Experience Update

The industry of digital media is growing every day, and Google make sure that it helps it, users, in all way to know their frequent website users. Google has come up with the Google page experience update to help us in knowing more about our customers. Google has given us enough time to prepare for a new update. Hence, Edkent Media will make sure you know all about it in this article.

This update will affect the page ranking system to great extent. It will consider the user experience for ranking a particular website. Google will also provide its user with a visual indicator for highlighting which page has the best user experience. The user experience of the website is calculated based on certain signals. These signals include various aspects of the website. For example, how quickly the website loads, whether the website is mobile-friendly or not, what type of language the website is using (like HTTPS), safe browsing, and overall content of the page. However, these factors of page ranking already exist, and it’s nothing new as we talk about the update.

So what’s new about this update? With Google’s user experience update, Google will provide visual indicators to indicate the searcher about the quality of the website. It will sow the researcher that this particular website has a great user experience. It will show the labels, which will indicate that the website is mobile-friendly, great content, and more.

With this update, Google is trying to give the utmost information to its researcher about the quality of the website. It might show a snippet of the website so that the user can judge whether the website will fulfill their needs or not. However, we don’t know how these indicators will look yet. The testing of the update will start soon, and if it is successful, Google will be updated in May 2021. You don’t have to worry, at Edkent Media, we provide you solutions to all your digital problems.

How to prepare for the update?

However, to keep up with the latest trend in digital media, you have to prepare for the update in advance. Edkent Media will provide you the best reports, which will help you in enhancing your site. The most basic thing is that you make your website SEO friendly. Here are some of the most basic things you can do.

Make your website mobile-friendly

According to the research, 70% of searchers happen through the mobile. With technological advancement, mobile users are growing every day. It is known that the user doesn’t wait more than 30 seconds when loading the website. If your website takes longer, then your visitors will leave the website even before they read about the service. Hence, for a better user experience, make sure your website is mobile friendly.

Engaging content

Some people create content for bots without understanding that it won’t increase the user experience. Avoid filling your content with unnecessary keywords. Instead, provide highly informative and engaging articles for your use. However, it does not mean that you have to avoid keywords together. Use keywords in titles, sub-titles, alt text at the start of your article and the end of your article.

It will not only provide a structure to your article but also helps the bot to find your article, and rate it high on user experience. Another thing to keep in mind is that the keywords should be according to your topic. The thumb rule to follow is coming up with creative, engaging, and unique content.

Use images and videos

Content is not the only thing. The articles get engaging when you provide relevant pictures and videos; it is a step further into making your content more engaging. Images are especially essential when you are talking about a specific product. Hence, this might seem a small thing, but it is a great of increasing the user experience.

The navigation

Websites have pages within the pages, and they must have smooth navigation. The visitors for the best experience must be able to move from one page to another on your website without any difficulty.

Provide other additional information

Lastly, no matter what you are writing, try to give extra information to your visitor. You can do this by providing links to other articles, which are relevant to your topic. It is called backlink, and it makes your article more SEO friendly.

Stay away from unethical practices

Unethical practices include the barter system. It means that you back-linking your friend’s website, and your friend doing the same. However, you are not doing this with one person but multiple people so that you get a higher page rank. It is unethical, and you can suffer from serious penalties.

Additional things to do for increasing the user experience

• Use images and videos wisely
• Come up with consistent content
• Use the best headlines possible
• Make your website well-designed
• Structure your content carefully
• Use hyperlink
• Optimize the speed of your page
• Make use of white space
• Be mobile-friendly
• Use call to action
• Avoid 404 error

However, despite everything, we don’t know how much this update will affect the page ranking system. According to Edkent Media experts, the effect will be minor. You have to follow the SEO rules like before thoroughly to make it user friendly.

The good thing is that if your website is indicated as user-friendly and high quality, then visitors will take your website more seriously even before visiting it. Hence, the best thing you can do is start focusing on making your website more user and SEO friendly.