Open Site Explorer Link Research Tool by MOZ
There are many websites online that are doing well or not doing well. So if you want to check your site performance in terms of the backlinks or links then this open site explorer is one of the best tool for you where you can analyze everything in one plate. Open site explorer is free and paid tool, if you want to go with the free then you have to sing up on their website and you can use the free things. If you want more data then you have to buy their premium plan which need to pay as prices are mentioned on their site.
In the Open site explorer or link explorer dashboard you can see domain authority, linking domains, inbound links and ranking keywords. Apart from that you can also download your data in form of CSV and you can also check the lost and gain linking domains to your site. For the free version you can get the 10 queries per month.
What is Open Site Explorer?
Open Site Explorer also called- Link Research Tool that developed by the Moz, one of the great famous for the search engine optimization (SEO) and for the digital marketing. Open Site Explorer allows users to analyze and explore various angle of a website, such as its backlink profile, domain authority, page authority, inbound links, ranking keywords, follow and dofollow links with anchor text and other important metrics that is useful for any site.
With Open Site Explorer, website owners and SEO professionals can gain insights into the link building efforts of a single website. From here you can analyze your site authority link according to the domain authority by URL and anchor text. Here you can also check spam score of the site which help your site to protect from spammy links that harm to your site.
User can compare the backlink profiles and other authority metrics of their competitor site and identify potential link-building opportunities, and track the effectiveness of their SEO strategies.
Why Open Site Explorer important for SEO?
Open Site Explorer plays a pivotal role in SEO strategies for several reasons. The main reason is, it allows you to evaluate your website’s backlink profile, giving you an overview of the quantity and quality of incoming links. This knowledge helps you identify authoritative websites that link to your competitors and enables you to devise a targeted outreach strategy to secure valuable backlinks for your own website.
How to Use Open Site Explorer Link Research
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Overview of the Site
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Inbound Links
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Linking Domains
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Anchor Text
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Top Pages
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Discovered and Lost Links
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Compare Link Profiles
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Spam Score
In the first here you can found the overview section, here you can check all the basic authoirty of the any website which is essential for any links. In this section you can get all the information in front of your screen. Few parameters are top anchor text, linking domains, top pages on the site, dofollow and nofollow links, metrics over time and many more things.
Inbound links are those links which are coming from other sites to your site. In the SEO terms you can also called backlinks. In this area you can check the competitor or your site backlinks by adding the domain name.
Here you can check the website URL, anchor text, PA, DA, Linking domains, Spam score and more info. In the more info you can check the when first backlinks has been crawled and date lost and link pointing to the specific page.
Here you you will get the information about the domains that linking to your website that includes metrics like domain name, DA, Linking domains, Spam Score and Top links (From where you are getting links).
If you want to see the anchor text or anchor keywords where you have put your links on the specific keywords then from this section you can explore all the details about anchor text.
If you want to check top pages of your website which are doing well in the search engine ranking page, then from here you will get all the information about your top pages with help of open site link explorer.
From here you can also check the PA, external links, outbound domains, status code for that landing page which are getting good amount of traffic to your site.
This one is the one of the great section among them which tells about your site backlinks that you had created. If you have created many backlinks and you lost few of them then from here you can check the discovered and lost backlinks and you can work accordingly with help of that.
If your site linking authority is going down in the SERP then you must have to check this panel for the site reference.
If you are doing the competitor analysis to compare the links, here in this section you can compare the other sites and check their site metrics with help of root domain, subdomain and exact page.
There are many numbers of website that are getting penalize by the search engine due to the bad links or spammy links. So if your site is doing well in the search engine then you must have to check your site spam score regularly. If you found any links that is not useful or higher spam score then you must have to disavow the links instantly with help search console or you can do the manually.
With help of open site explorer you can explore many things about your site and other competitor sites. Day by day Moz is adding new features to this section so upcoming future you can see more section which tells about more links. So just start using this tools for your site project and explore the more links so that you can rank your website on the SERP page.
Frequently Asked Questions (FAQs)
Q: How do I access Open Site Explorer?
A: To access Open Site Explorer, you can visit the official Moz website and navigate to the Open Site Explorer section. There, you can either sign up for a Moz account or log in if you already have one.
Q: Is Open Site Explorer a free tool?
A: While Moz offers a range of subscription plans that include access to Open Site Explorer, there is also a limited free version available. The free version provides basic insights and metrics, allowing users to get a taste of the tool’s capabilities.
Q: How often is the data in Open Site Explorer updated?
A: The data in Open Site Explorer is updated regularly, although the exact frequency may vary. Moz strives to ensure that the information provided is as accurate and up-to-date as possible.
Q: Can Open Site Explorer analyze any website?
A: Open Site Explorer can analyze a wide range of websites, including your own and those of your competitors.
Q: Are there any alternatives to Open Site Explorer?
A: While Open Site Explorer is a highly regarded tool in the SEO industry, there are other alternatives available. Some popular alternatives include Ahrefs, Majestic SEO, and SEMrush.
Other SEO tools
Thanks for sharing this valuable resource! Excited to put these insights from Open Site Explorer into action and enhance my SEO strategies.