The Intricacies Involved In a Successful Meme Marketing Strategy
Memes have gained enormous momentum in recent days and have emerged as one of the most share-worthy content on social media.
Memes have taken their place on almost every major social media channel and sure to their highly relatable nature, are loved immensely by the audience.
Memes are inherently images with a caption that perfectly fits the context of the audience. These captions are found to be funny, compelling, or humorous by the general audience and this has led them to be used by major brands and organizations.
The whole meme marketing domain is witnessing a significant expansion as more and more brands and businesses are waking up to this newfound marketing medium.
The current marketing scenario is such that the millennial generation is on the constant lookout for relatable humor, sarcastic jokes, and funny captions that grasp their attention precisely and helps them in getting a different take on an ongoing scenario.
Before beginning with the intricacies involved in a successful meme marketing strategy, let’s first understand what exactly is a meme.
What Defines a Meme?
A meme can be defined as an idea of a concept image, hashtag, gifs, animations, or other media formats that portray humor, funny or relatable content.
This has emerged as a new language of sorts that instantly conveys a funny feeling. Although there are many offensive memes like these here circulating on the web, and they have found their own set of takers.
In these times, when people deploy ad-blockers and various other promotion revoking applications, memes have emerged as a medium that people look forward to in their news feeds.
Marketers and business professionals are going all out in creating high-quality memes that are a treat to look at and have the potential to reach the hard to engage the audience.
What Exactly is Meme Marketing?
Meme marketing is a subset of the marketing domain which leverages memes for promotional purposes.
As the current trends dictate, meme marketing has emerged as one of the most successful methods of product promotion. Due to their affordable and easy to create nature, marketers are deploying robust meme marketing techniques to market their products and services.
Memes generate enormous engagement due to their highly relatable nature. They are inherently meant to be shared and this propels a high reach and their potential to reach a wide audience is highly amplified.
When someone comes across your meme that they can relate to, they instantly connect with your brand and form a deeper relationship.
How to Get Started with Meme Marketing?
It is important to keep a few things in mind before beginning with your quest for meme marketing. Here are a few guidelines that can help you in establishing the right approach in meme marketing.
1. Know your audience
This is perhaps the most important prerequisite of getting started with meme marketing.
You must identify the audience that you are targeting and the type of content that you need to push out for appealing to them. The question that you need to ask yourself is whether your audience would find your content relevant, or would they find it difficult to understand?
Your brand’s personality is a primary indicator of the type of audience that follows you on social media. If you are a millennial brand, memes might be an excellent means to promote your product or services.
But, if you are marketing to the older generation, memes might not be the best way to market your brand.
2. Deploy the right tone for your memes
Whether it’s Simpsons memes or the widely popular Drake memes, having the right tone for your memes can have a make or break effect on the popularity of your brand.
The tone that you use in your memes matters immensely, and therefore, you need to ensure consistency for developing the personality of your brand.
For many brands, memes fit naturally in their existing marketing context. But for others, finding the right tone might take more effort than initially thought. Choosing the right tone for your memes can make all the difference in the world. Try the Drake meme by using this online tool here.
Although many brands have capitalized on the impact of meme marketing, only a few do it the right way and achieve maximum recognition.
3. Choose the right taste of humor in your memes
Brands that use humor to connect with their audience are perhaps the greatest beneficiaries of human nature’s quality of connecting deeply with laughable content.
It is immensely beneficial for brands in sounding human and developing an emotional connect with the audience easily.
Choosing the right level of humor in your content can help brands in getting their message across effectively and hit the mark. Moreover, humourous content tends to garner more shares on social media that eventually widens the brands’ reach.
These humorous memes become an excellent means for word-of-mouth marketing and instill the audience’s trust in the brand.
Conclusion
Meme marketing is highly impactful and, if done right, can work wonders for any brand. With the advancements in image editing and video editing techniques, the meme creation workflow, too, has become enormously easy.
If you are a brand or a marketer looking to deploy a meme marketing strategy, you must keep in mind all the points that are mentioned above and craft resonating memes that connect with your audience on a deeper level.
Just remember that although memes provide you a cost and effort effective means to promote your brand or service on social media, it must be kept in mind that you deploy memes in the right way that matches your brand’s personality.
